Ed worked with some of the UK's top chefs, developing cooking techniques, recipes and finding inventive ways of preparing duck. He literally ate duck every day and didn't get bored. In fact it just made him love it more and more - he still eats from his own truck whenever he can!
So being an excitable, young, wannabe entrepreneur, Ed knew he had to do something ducky. Streetfood was only just a rumour in the UK back in those early days, but Ed drew inspiration from the U.S.A where the streetfood scene had started.